Lisa’s research focuses on three interrelated areas that shape consumer behavior:
(1) Emotion, judgment, and choice (2) Relationships and social influence (3) Values and ethically motivated decisions
Expertise: emotion, social relationships, decision-making, consumer well-being
Isikman, Elif, Deborah J. MacInnis, Gulden Ulkumen, and Lisa A. Cavanaugh (2016), "The Effects of Curiosity-Evoking Events on Activity Enjoyment,” Journal of Experimental Psychology: Applied , 22(3), 319-330.
Cavanaugh, Lisa A., Francesca Gino, and Gavan J. Fitzsimons (2015), “When Doing Good Is Bad in Gift-Giving: Mis-predicting Appreciation of Socially Responsible Gifts,” Organizational Behavior and Human Decision Processes, 131, 178-189.
Cavanaugh, Lisa A., James R. Bettman, and Mary Frances Luce (2015), “ Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption,” Journal of Marketing Research, 52(5), 657-673.Abstract | PDF
Zemack-Rugar, Yael, Rebecca Rabino, Lisa A. Cavanaugh, and Gavan J. Fitzsimons (2015), “ When Donating Is Liberating: The Role of Product and Consumer Characteristics in the Appeal of Cause-Related Products,” Journal of Consumer Psychology, 26(2), 213-230.Abstract | PDF
Cavanaugh, Lisa A. (2014), “Because I (Don’t) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence,” Journal of Marketing Research, 51(2), 218-232.Abstract | PDF
Cavanaugh, Lisa A., Keisha M. Cutright, Mary Frances Luce, and James R. Bettman (2011), “Hope, Pride, and Processing During Optimal and Nonoptimal Times of Day,” Emotion, 11(1), 38-46.Abstract | PDF
Cavanaugh, Lisa A., Hillary Leonard, and Debra Scammon (2008). “A Tail of Two Personalities: How Canine Companions Shape Our Relationship Satisfaction and Well-Being,” Special Issue of Journal of Business Research, Morris B. Holbrook and Arch Woodside (ed.), 61(5), 469-479.Abstract | PDF
Dewhirst, Timothy and Cavanaugh, Lisa A. (2007). “Designated Driver Advertising Campaigns.” In J.J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media. Thousand Oaks, CA: Sage
Cavanaugh, Lisa A., Joseph C. Nunes, and Young Jee Han, “Please See the Signal but Don't Mention It: How Acknowledging Identity Signals Leads to Embarrassment,” (Under Review)