Research

Lisa’s research focuses on three interrelated areas that shape consumer behavior:

(1) Emotion, identity, and consumer choice        (2) Relationships and social influence        (3) Values and ethically motivated decisions

Research Papers

Ordabayeva, Nailya, Lisa A. Cavanaugh, Darren W. Dahl (2022), "The Upside of Negative: Social Distance in Online Reviews, Journal of Marketing.
Abstract | PDF

Expertise:  emotion, identity, relationships, social influence, decision-making, consumer well-being
 

Nelson-Coffey, S. Katherine, Lisa A. Cavanaugh (2021), "Baby Fever: Situational Cues Shift the Desire to Have Children via Empathic Emotions, Journal of Experimental Psychology: Applied.
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D'Angelo, Jennifer K., Kristin Diehl, Lisa A. Cavanaugh (2019), "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices, Journal of Consumer Research, 46(4), 750-773.
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Cavanaugh, Lisa A. (2016), "Consumer Behavior in Close Relationships, Current Opinion in Psychology, 10, 101-106.

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Isikman, Elif, Deborah J. MacInnis, Gulden Ulkumen, and Lisa A. Cavanaugh (2016), "The Effects of Curiosity-Evoking Events on Activity Enjoyment,Journal of Experimental Psychology: Applied , 22(3), 319-330.

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Cavanaugh, Lisa A., Francesca Gino, and Gavan J. Fitzsimons (2015), “When Doing Good Is Bad in Gift-Giving: Mis-predicting Appreciation of Socially Responsible Gifts,” Organizational Behavior and Human Decision Processes, 131, 178-189.

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Cavanaugh, Lisa A., James R. Bettman, and Mary Frances Luce (2015), “ Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption,” Journal of Marketing Research, 52(5), 657-673.
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Cavanaugh, Lisa A., Deborah J. MacInnis, and Allen Weiss (2015), “ Perceptual Dimensions Differentiate Emotions,” Cognition and Emotion.
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Zemack-Rugar, Yael, Rebecca Rabino, Lisa A. Cavanaugh, and Gavan J. Fitzsimons (2015), “ When Donating Is Liberating: The Role of Product and Consumer Characteristics in the Appeal of Cause-Related Products,” Journal of Consumer Psychology, 26(2), 213-230.
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Cavanaugh, Lisa A. (2014), “Because I (Don’t) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence,”  Journal of Marketing Research, 51(2), 218-232.
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Cavanaugh, Lisa A., Keisha M. Cutright, Mary Frances Luce, and James R. Bettman (2011), “Hope, Pride, and Processing During Optimal and Nonoptimal Times of Day,” Emotion, 11(1), 38-46.
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Cavanaugh, Lisa A., Hillary Leonard, and Debra Scammon (2008). “A Tail of Two Personalities: How Canine Companions Shape Our Relationship Satisfaction and Well-Being,” Special Issue of Journal of Business Research, Morris B. Holbrook and Arch Woodside (ed.), 61(5), 469-479.
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Cavanaugh, Lisa A., James R. Bettman, Mary Frances Luce, and John Payne (2007). “Appraising the Appraisal-Tendency Framework,” Journal of Consumer Psychology, 17(3), 169-173.
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Dewhirst, Timothy and Cavanaugh, Lisa A. (2007). “Designated Driver Advertising Campaigns.” In J.J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media. Thousand Oaks, CA: Sage
Publications.

Cavanaugh, Lisa A. and Jennifer K. D'Angelo, “Comfortably Numb: How Relationship Reminders and Affective Numbing Influence Consumption Enjoyment.” (Working Paper)

Cavanaugh, Lisa A., Joseph C. Nunes, and Young Jee Han, “Please See the Signal but Don't Mention It: How Acknowledging Identity Signals Leads to Embarrassment,” (Working paper)

Abstract

Cavanaugh, Lisa A., Christine Moorman, James R. Bettman, and Mary Frances Luce, “Physician Heal Thyself: Affect, Risk, and Treatment Decisions in Health Care.”